We've already talked a lot about <a href="https://a16z.com/tag/podcasting-industry/" target="_blank">podcasting</a>, both evolution of the industry as well as the form, but where are we going with the future of audio, more broadly? Can we borrow from the present and future of video (e.g., <a href="https://a16z.com/2020/09/18/16mins-tiktok-seeing-like-an-algorithm-friendly-design-creativity-network-effects-video/" target="_blank">TikTok</a>) to see what's next in audio (more layers, more interactivity)? Can we borrow from the past of audio (i.e., radio) to see what's next for audio experiences (more blending of music, talk, podcasting)? Where do all these mediums converge and where do they diverge -- when it comes to user experience, product design, recommendations, discovery?Gustav Söderström, chief R&D officer (who oversees the product, design, data, and engineering teams) at <a href="https://www.spotify.com/us/" target="_blank">Spotify</a> -- the world's most popular audio streaming subscription service -- joins this episode of the a16z Podcast for a deep dive on all things audio with a16z general partner Connie Chan and editor in chief Sonal Chokshi. They cover the past, present, and future of audio -- going high level into the big trends and also dipping down into the trenches -- especially given the increased <a href="https://newsroom.spotify.com/2020-10-14/spotify-launches-new-audio-experience-combining-music-and-talk-content/" target="_blank">blending</a> of talk/ podcasting, music, more. What are the challenges to designing for different mediums, on both front end and back end (including machine learning and different graphs), when listeners want everything in one place when and where they want it... yet their contexts shift?But the conversation more broadly is really more about what happens when we give creators (of all kinds!) tools -- not just for expression but for fan engagement and monetization too. We also discuss the themes of <a href="https://a16z.com/tag/super-apps/" target="_blank">super apps</a> and full-stack approaches when it comes to innovating on top of a protocol, as well as how innovation happens in practice: How do mediums -- and organizations -- evolve, prioritize, "disrupt themselves"? All this and more in this episode.---The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at https://a16z.com/investments/.Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!